Tuesday, 21 May 2013

0131888595 978-0131888593 Strategic Brand Management Keller 3rd Test Bank Solutions manual

Test Bank Solutions manual for :


Strategic Brand Management (3rd Edition)

Kevin Lane Keller 

For details and inquiries about this test bank/Solutions manual Contact ATFALO2(AT)YAHOO(DOT)COM




Book Description

June 23, 2007  0131888595   3
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
Finely focused on “how-to” and “why” throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks.
For industry professionals from brand managers to chief marketing officers